Under Armour Stock Jumps 6% on Adjusted Q3 Earnings Despite Revenue Decline
Under Armour shares surged 6.88% to $6.58 in early trading as investors focused on stronger-than-expected adjusted earnings, overshadowing a 5% revenue drop and wider GAAP losses. The apparel Maker reported $1.33 billion in Q3 revenue, with North American sales falling 10% while international markets showed modest gains.
Cost controls and foreign exchange benefits helped mitigate margin pressures from tariffs and channel mix shifts. The company posted a $431 million net loss including restructuring charges, but delivered $37 million in adjusted net income - a performance that resonated more strongly with markets than the underlying operational challenges.